Social-relationship platform Hootsuite, a Facebook Marketing Partner, streamlined the process of creating promoted posts with its introduction of Hootsuite Ads.
The new tool enables marketers to easily convert posts that are performing strongly on the social network into promoted posts, and Hootsuite said benefits for its users include:
- Matching organic content with targeted audiences based on advertisers’ business objectives.
- Automatically scanning pages to determine the best organic posts to amplify.
- Automated targeting and bidding algorithms.
- One dashboard for brands to view results and manage all posts.
- The ability to easily control ad spend.
Hootsuite CEO Ryan Holmes said in a release announcing Hootsuite Ads:
Hootsuite Ads is the first advertising tool designed specifically for human beings. Our vision is to make advertising so simple that anyone can create high-performing ads without training.
Readers: What are your initial impressions of Hootsuite Ads?
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