NBA Playoffs: Warriors Surging on Facebook, Twitter

With the National Basketball Association playoffs entering the conference finals stage Tuesday night, social-media-monitoring and analytics platform Engagor analyzed the eight teams that battled in the conference semifinals to see who scored on Facebook and Twitter.

Engagor found that:

• There were 2.1 million total mentions of the eight participating NBA teams, players, hashtags and keywords on Facebook and Twitter from May 3 through 17.
• The Golden State Warriors posted the highest fan-growth percentage on both Facebook (123,686 new likes) and Twitter (27,809 new followers).
• On Facebook, the Cleveland Cavaliers boasted the most fan engagement, while the Chicago Bulls were the most socially active club.
• The Warriors were tops in both engagement and activity on Twitter.

The players who drew the most mentions from May 3 through 17 were:

Stephen Curry (17,261)

Derrick Rose (13,935)

Blake Griffin (11,265)

LeBron James (8,925)

The most-used hashtags were:

#nbaplayoffs (115,906)

#allincle (62,902)

#kiamvp (51,205)

#cavsbulls (44,274)

#dcrising (38,675)

And the teams with the most fan engagement during the period (total posts):

Warriors (457.5)

Bulls (422.8)

Cavaliers (403.5)

Los Angeles Clippers (375.5)

Houston Rockets (345.9)

Readers: Have you posted on Facebook or Twitter about the NBA playoffs?