INFOGRAPHIC: Event Promotion and Social Media Go Hand-in-Hand

Organizers and promoters of events are relying more and more on social media to get the word out, and event-management provider Maximillion prepared the infographic below to illustrate the increasing role of Facebook, YouTube, Google+, Twitter, LinkedIn and Pinterest.

Among the findings by Maximillion:

• 75 percent of event organizers consider social media to be very important for their marketing efforts.
• Facebook was the most popular platform among event organizers, with 78 percent citing it as their most preferred medium for promoting events.
• 82 percent of event organizers said they plan to increase their future social media activities.
• 85 percent of them publish at least one post per week.

Readers: What did you think of Maximillion’s findings?

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