Twitter Dashboard App Launches for Businesses

Twitter Tuesday announced the launch of Twitter Dashboard, an iOS and desktop application aimed at helping businesses on the social network better connect with users.

Product and engineering manager Noah Pepper said in a blog post that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement.

Pepper wrote:

• Easily engage with your audience: Create a custom feed to find out what's being said about your business. (Chances are there's more than the mentions you'd normally be notified about!) Use your custom feed to get right to the tweets you want to see first and better engage with your community. For example, if you work at a cafe, you may see a tweet from a customer who has a question about your hours. Or if you're a boutique owner, you might see a tweet from a potential customer talking about one of your products. The ability to see these tweets at a glance offers endless opportunities for you to connect with customers and potential customers with responses that add value.


• Tweet when the time is right: Now you can schedule tweets to reach your audience when they're online and you're busy doing other things. If you want to edit your scheduled tweets while you're on the go, you can use the iOS Dashboard app to update your tweet queue.


• Get tweet ideas and inspiration: Kick-start your creative process with tweet tips geared just for businesses. They can help you start conversations and engage your audience in those moments when you're not sure what to tweet. For example, if you work at a restaurant, a tip like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members,” might remind you to share some recent recognition your chef received. Or, if you're an interior designer, seeing, “Share the love. Like and retweet kind words from your customers,” might prompt you to retweet a customer's excited reaction to one of your recent projects.

Readers: What are your initial impressions of Twitter Dashboard?