You already know that having brand advocates is beneficial for your organization. But, how do you secure longterm advocacy? It starts by putting forth tactics and strategies that support and reward your champions. Whether you establish a formal advocacy program or mention your advocates on social and send them swag, it's vital to pay attention to and recognize the supporters who promote you.
This week at #SproutChat, we discussed ways to ensure advocates feel appreciated and valued so they continue to champion and bring more awareness to your organization.
Find Your Brand Advocates
Do your due diligence in searching in order to find people who love your products and brand. Initially, this might be a large undertaking but it will pay off in the longterm. Not every brand champion will reveal themselves so easily. Some people might solely advocate in person, while others will be most active on their social channels. That's why it's crucial to spur conversations both online and offline to find a good mix of happy, enthusiastic supporters.
A1: Step 1 is to pay attention. Who's mentioning your brand, liking or commenting on your posts, or re-sharing content? #sproutchat
- Ronnie Charrier (@ronniecharrier) June 8, 2016
A1. Unincentivized advertising of your services and recommendations through all channels. These are you go-to people #sproutchat
- Chris Desadoy (@EliteYouTubePro) June 8, 2016
A1: The people who shout your praises to anyone who'll listen. Also helps if they've got street cred
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