How Social Media Can Impact Corporate Culture

Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. 

The key to improving your company culture with social media marketing

When we talk about online marketing, we're usually concerned with reaching new markets, bulking up our conversion rates and looking out for our bottom line. However, what if our online presence could also help build a healthier and more unique company culture?

Read the full story on CIO.

Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement

Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What's the next social platform? Which is most powerful: a like, share, retweet, favorite? And, my personal favorite, how can I increase my reach on social media?

Read the full story on Forbes. 

Social Media Marketing Essential, But Difficult, For Marketers

According to the 8th annual Social Media Marketing Industry Report from Social Media Examiner, summarized by Marketing Charts, 9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic. Based on a survey of more than 5,000 marketers, the study offers insights into the directions social media marketing will take in the near future.

Read the full story on Media Post. 

Why the next generation of social media is visual

A little less than a decade ago, social media consisted mainly of text, and was accessed via desktop or laptop computers. People wrote status updates based on very specific prompts on Facebook. They tweeted out brief 140-character musings on Twitter. The internet was a digital diary and the images that did make it onto social media were not in real time since you'd have to upload them to your computer first.

Read the full story on MarketingTech.

9 Social Media Marketing Tools That are Transforming Their Industries

By itself, social media is a powerful tool. Platforms such as Facebook, Twitter, and Instagram empower both startups and established brands to connect with customers in an environment that's friendly and highly engaging. However, a growing suite of social media marketing tools are enabling brands to maximize the utility of social media.

Read the full story on Huffington Post. 

Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world.

Download The Guide to Social Media Marketing and learn how to raise your game on social media, become more aligned with your customers and followers, and create a better perception of your brand.