Social marketers understand that data is power. That's why, when Pinterest beefed up its targeting tools earlier this week, we noticed. Meanwhile, Brooke B. Sellas shared the secret behind “SeeSaw” data and explained how it can provide insights that will shine a spotlight on working smarter, not harder.
New Pinterest Targeting Tools Make Ads Even More Effective
Pinners, get hyped. If you use the Pinterest Ads Manager you'll now be able to create and target in three new ways:
- Target existing customers using emails or mobile ad IDs with customer list targeting.
- Reach people who've visited your site with visitor retargeting.
- Target a larger group of people who look and act similar to your audience with lookalike targeting.
The businesses we've worked with to test these targeting options have already seen dramatic results. For some, visitor retargeting increased clickthrough rates by 3x. For others, lookalike targeting increased clickthrough rates as much as 63% and boosted reach up to 30x.
Frank Fumarola
Product at Pinterest
@ffumarola
New to targeting on Pinterest? Head over to the platform's Help Center to learn more and get started today.
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