This week, two major social networks launched some exciting new features. That's why we've decided to just jump right in and explain what they mean for social media managers.
Introducing Twitter Insiders
On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.
These real-world consumers enable researchers to observe people's actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries, or eye-tracking glasses.
Gemma Proctor
Research Manager at Twitter UK
@gemmaproc
Don't get it twisted, Twitter Insiders are no one-trick pony.
These are just a few of the countless resources the new squad can provide for your business:
- Feedback on a new or existing product or concept ✓
- Specific information from demographics ✓
- Understanding a users' relationship with technology ✓
The possibilities are endless.
Why It Matters:
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