Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials' preferred marketing method.
LinkedIn: A Playbook for Millennials, by Millennials
Millennials are lazy. Millennials are entitled. Marketers have heard this over and over again. The truth is that these presumptive labels are far from true. Looking for proof? LinkedIn's team was more than happy to repel any associated stigmas with an in–depth look into how millennials work and play.
With insights backed by LinkedIn data, I'm here to dispel many of those stereotypes and shine a light on all the positives of being a Millennial.
Alexandra Rynne
Associate Content Marketing Manager, Marketing Solutions at LinkedIn
@amrynnie
One major focal point highlighted in the 50-page playbook is that all millennials aren't all created equal. Based on Carat Research, LinkedIn created four personas highlighting the common types of millennials.
Each sector is broken down with insight that includes:
- Character traits
- Content consumption habits
- Median age
- Mindset
- Social channels of choice
Marketing to millennials? Here are the different types of content they love to engage with:
Why it matters:
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