Responsive Design: How Fathead gets out of the way of its customers

Responsive design is an optimization challenge for marketers. Essentially, you have to find multiple designs across multiple devices that are all optimized for conversion. In this post, watch a short video featuring Michael Layne, Director of Internet Marketing, and Jen Rademacher, Chief Information Officer, both of Fathead, speaking on this challenge and how the team used two years of testing and discoveries to improve their efforts.