2014 was a significant year for modern marketing, particularly for our organization and brand. After several milestone acquisitions, Oracle formally introduced the Oracle Marketing Cloud focused on empowering marketing leaders and organizations to deliver on the promise of customer centricity.
We have aimed to deliver content that supports your individual and team’s growth, strategic challenges, and market growth. As the year comes to close, we’ve compiled 14 of the most popular Modern Marketing Blog posts of the year. Take a look at the some of the trends, benchmarks, and strategic focus points of this past year, and feel free to share your favorite resources in the comments.
1. Upworthy’s Top Takeaways For Creating Viral Content
Take a behind the scenes look at how the viral giant developed a secret sauce for sharing, and 6 tips you can leverage to make your marketing stick, too.
2. The State of Content Marketing 2014 [Infographic]
Check out our first infographic of 2014, which breaks down content marketing benchmarks, use cases, and challenges for the modern marketer.
3. 4 Content Marketing Metrics Trends and Best Practices
These insider tips were derived from the aforementioned benchmark report and infographic.
4. How To Build Up Social Media Marketing Like LEGO
Uncover from the source’s mouth how one of the world’s most famous toy brands uses social media to engage, share, and support ROI. It’s what makes “everything awesome.”
5. 18 Marketing Challenges Cited by Leaders at the CMO Club Summit
Marketing leaders from the world’s biggest brands came together this past January in New York City; here’s a list of their most pressing challenges. Now that we come up on a year since making the list, is your challenge cited?
6. 6 Trends Highlighted at Social Media Marketing World
Our own senior manager of social marketing, Lauren Harper, was on the floor to report on social media’s latest trends, including channel focus, ROI challenges, and benchmark stats.
7. 4 Steps to Maximize Your Marketing Data
Contributing author Cassie Hrushesky from BlueWolf outlines how to make the most of your customer information with tips for every marketer across all stages of strategic maturity.
8. 5 Tips for Improving Your Social Media ROI
Lauren Harper tackles the steps every marketer should take to ensure they’re gleaning solid benefits from their social media marketing investments. *Hint: Don’t underestimate the “human touch.”
9. Introducing The Demand Gen Pro's Cookbook: Tasty Tips From Marketing's Master Chefs
One of our most popular eBooks of 2014, these case study “recipes” will get your lead gen cooking. Fire it up!
10. Seven Ugly Truths About Content Marketing
Contributing author Rachel Metscher outlines the dark side of content marketing, but more importantly, offers tips to avoid the black hole.
11. Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
Oracle Marketing Cloud GM Kevin Akeroyd offers a pensive piece on how marketers are tasked to piece together the broken customer experience.
12. 6 Ways Marketing and IT Collaboration Boosts ROI
Oracle Social Cloud’s Jack Newton presents a data-driven case from Oracle’s Socially Driven Collaboration Study, for how teamwork trumps individual efforts.
13. CMOs Face a Major Dilemma [Infographic]
Not your average infographic, but a visual representation of how marketing leaders need to better connect the dots of customers’ experiences across paid, earned and owned media.
14. 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
Contributing author Carter Hostelley offers a framework for building up your Twitter following of the right, connected people.
What were your favorite modern marketing reading resources of 2014? Share your favorite post with your social networks!
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