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Snapchat Debuts New Ad Format With American Music Awards Stream (Ad Age)
A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung. “Our Story” feeds work in some ways like Twitter hashtags, which can organize people’s posts around a given event, often a TV broadcast. TechCrunch The AMA Our Story intersplices “Sponsored”-tagged Samsung photos and videos from behind the scenes at the AMAs with user-generated shots from the crowd and red carpet. The sponsored Our Story demonstrates how Snapchat could make money off branded content that feels more natural in its app than the pure ads it recently begun showing. People The AMAs were pretty much just like your standard concert experience. Taylor Swift danced in the audience, Pitbull hosted and every artist you discreetly (read: not at all discreetly) sing along to in your car performed. Check out, these, and other, GIFs from the AMAs. Mashable Taylor Swift opened the AMAs with a quite literal fiery performance of her hit single “Blank Space,” recreating the glamorous music video, complete with magic tricks, boys in suits and costume changes. She tweeted: “#BlankSpace performance tonight on the #AMAs!!!!!!! It’s gonna be crazy. No like, actually crazy.”
Facebook’s Social Network for Businesses Reportedly Launching January 2015 (The Next Web)
Facebook is slated to launch its collaboration and social networking tool for workplaces early next year, reports WSJ. Dubbed “Facebook at Work,” the tool will allow employees to work together on projects and chat in real-time via an interface similar to Facebook’s existing social network, according a person briefed on the details of this new product.
Only 15 Percent of Workers Share Professional Accomplishments on Social Media (SocialTimes)
Only 15 percent of workers share workplace successes on their social media accounts, according to a study from LinkedIn and Wakefield Research. This number includes people who shared accomplishments on personal blogs.
And on the 10,000th Tweet, Confetti Rained Down (Re/code)
Malcolm Gladwell says it takes 10,000 hours of practice to become exceptional. What does 10,000 tweets get you? SNL will tell you in the form of a song.
Facebook Job Listings Point to Drones Ramp-Up (AllFacebook)
Facebook is looking for a few good men and women to build a few good drones. Kurt Wagner of Re/code discovered job listings for avionics, thermal and power systems and control engineers to work on aircraft-related projects.
ESPN Bans Twitter Use for Baseball Writer who Defended Evolution (CNET)
Is there a man who fights for science against the forces of tradition and is prepared to take any risk imaginable? I only ask because of disturbing rumbles that ESPN has prohibited one of its baseball writers, Keith Law, from using Twitter.
Seven Images to Tweet for Better Engagement (AllTwitter)
How are you leveraging the power of images in your tweets? If you’re stuck for ideas, here are seven types of images that you can tweet to get yourself some more engagement.
How to Achieve Fundraising Success on Social Media (The Guardian)
Social media is an increasingly important channel for charities and social enterprises. Not only is it the number one reason people in the U.S. use the internet today, but a promising 55 percent of those who engage with organizations on social media eventually take further action for the cause – donating, volunteering, signing a petition or attending an event.
‘State of Affairs’: How Twitter Reacted to Katherine Heigl’s Return to TV (LostRemote)
Katherine Heigl made her return to network television this week on NBC’s (anticipated?) “State of Affairs.” While the majority of tweets about the show were positive, those who made the comparison between the plot of “State of Affairs with the plots of “Scandal” and “Homeland” were not impressed.
New Career Opportunities Daily: The best jobs in media.
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