#SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media

As marketers we have access to a plethora of data. The landscape of tools that offer in-depth reporting is robust and the complimentary metrics that come directly from each social network are informative. This week at #SproutChat, we discussed which analytics are worth paying attention to and what to do with your social media data

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Prioritize Your Time

The first step in analyzing your data is prioritizing your time by understanding which metrics are worth looking at. Make sure you determine your objectives and figure out what type of data will help you reach your goals-then dive into the numbers. Depending on your goals, you won't need to dissect every single measurement available, so be sure to highlight the key 3-5 that will prove to senior management that you're reaching your goals. If you're unable to objectively measure what you need set benchmarks to track progress.

A1: Referral traffic to our website, mentions, RT's, likes, follow-to-unfollow ratio #sproutchat

- ThinkTank (@Think_Tank_Mktg) July 27, 2016

A1. My personal opinion is you have to trend graph your time on site and new vs returning from social more than anything #sproutchat

- Chris Desadoy (@EliteYouTubePro) July 27, 2016

My top two are email addresses and traffic to my website as for me that's what creates clients