Whether it's new filters, video editing tools or a refreshed design, there's a lot to keep up to date with on with Instagram. With so many changes coming to the platform, there's a reason why it's difficult to stay on top of all the latest Instagram trends.
Slowly but surely, Instagram is nibbling away at Facebook's popularity. This is even more relevant when you see Instagram has reached more than 500 million active users. But what does this mean for your business or brand?
Keeping up with Instagram trends is essential to better reach, and ultimately grow your audience. Great Instagram content is great for a reason–people enjoy viewing it. And if you're lucky, users share it with others and help build your brand on Instagram.
However, you need to have your ear to the ground if you want to be successful with your Instagram marketing efforts. Being aware of the most popular Instagram trends could be the icing to your social media marketing cake.
What Are Instagram Trends?
Instagram trends are highly popular editing, photography, color and content styles that swing or progress in short periods of time. An Instagram trend typically captures the same sentiment or style as many others, but is often influenced by high-profile users.
For example, previous trends have been taking pictures of user's legs (or hotdogs), views from an airplane, doughnuts and brunch. While some of these trends are still in full force, most have come and gone like typical fashions.
Using Trends to Get Noticed
So again what does this mean for your brand or business? Being aware of the latest trends can give you insights into what people are looking for on Instagram. In fact, a lot of trends can be determined by doing hashtag research.
Because you can search people, places and hashtag locations, Instagram hashtags are widely popular with finding new content. As a business, you want to be seen in some of the most popular places on Instagram.
By paying attention to the latest Instagram trends, you can help get your content noticed and in front of more eyes. Branding is all about building your audience and increasing awareness about you.
Follow these six Instagram trends to help increase your social media marketing efforts:
1. Boomerang App
Instagram is known for being “hip” and the up-to-date social network. To keep its platform fresh, Instagram launched its own 1-second video app called Boomerang. The app is extremely easy to use and simply records one full second of video and loops it–much like a GIF.
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