An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you're not careful, your contest runs the risk of attracting the wrong type of people or completely flopping.
The goal of your contest shouldn't just be to increase your follower count. You want to build awareness for your brand and engage your current followers. So before you start a contest and give away a free TV, here are some tips on how to run an Instagram contest that delivers results.
Before You Start Your Instagram Contest
First and foremost, you need to ensure you're doing everything above board. That means taking a few minutes to learn the rules for Instagram contests. The last thing you want is to put time and effort into getting your contest running, then have it taken down for violating Instagram's different policies.
Here are a couple of important highlights:
- Your contest must include rules, terms and eligibility requirements.
- You have to make it clear that your contest is not sponsored by or associated with Instagram.
While it isn't common for Instagram contests to be flagged for a minor issues, you still want to err on the side of caution.
1. Use a Branded Hashtag
Every contest you start should have a branded hashtag to go along with it. The hashtag will help you track entries and conversations about the giveaway.
When you only use generic hashtags like #contest, it makes it nearly impossible to measure because there are thousands of posts using the same hashtag.
No comments:
Post a Comment