There's a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds.
By following Instagram best practices, you're able to use the platform as a marketing tool and not just a social site. While we've written about Instagram numerous times, it's still critical to understand the importance of social media engagement.
Jump to the Instagram Best Practices Infographic.
Why You Need to Follow Instagram Best Practices
Your Instagram best practices shouldn't only include uploading photos and videos. In the same sense, you wouldn't go into a marketing strategy blindly without a sales and brand awareness plan. The truth is Instagram can have monumental effects on your engagement and marketing strategies.
For example, Tito's Handmade Vodka increased its Instagram engagement by 37% through a single quarter. The company also grew its followers by 14.8% by focusing on using Instagram as an engagement tool.
For some reason, social media still tends to take a back seat as a viable advertising channel. Businesses have to understand the benefits of using a platform like Instagram. Planning your Instagram strategy in advance is crucial to success and seeing real results with your followers.
What Makes You Unique on Instagram?
Hopefully you're getting excited, or at least have some interest in how to use Instagram to better your business. But before we get into our Instagram best practices, you need figure out what makes your business and your audience unique.
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