Friday, January 22, 2016

Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab

Facebook has been pretty forward about suggesting that page owners add some kind of call-to-action on their page.


These call-to-action buttons are not just for advertisers and can be used to drive traffic back to your company's website, call attention a whitepaper or have people sign up for your email list.


But now, Facebook is giving page owners a deeper understanding into how active those call-to-action buttons are.


As spotted by TheNextWeb's Matt Navarra, Facebook has added the "Actions on Page" tab to the page insights menu.




Readers: Have you seen this?




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