Facebook accommodated the explosion in the popularity of videos posted by pages with the addition of a videos tab to its page insights.
Page administrators now have access to aggregate information on views, 30-second views, top videos within a certain date range and metrics for videos shared from other pages. Similar data was previously available only on a per-video basis.
The videos tab for page insights will be rolled out \"over the coming weeks\" via page insights, data export and the social network’s insights application-programming interface.
Product manager Anaid Gomez-Ortigoza offered more details on the new videos tab in a Facebook Media blog post:
In the past, page owners have only been able to see metrics on a per-video basis. With this new tab, they will now be able to understand views and 30-second views in aggregate at the page level based on any custom date range, as well.
Toggling between view breakdowns–organic vs. paid, auto-played vs. clicked-to-play and unique vs. repeat—gives a unique insight into the viewing behavior for the page’s audience.
Highlighting a time period surfaces the views from those dates. This allows page owners to have a more granular understanding of views day-over-day.
Checking a specific benchmark allows page owners to compare their average performance over time and how their effort is shifting viewing behavior.
The top videos section identifies a page’s best-performing videos based on reach, views or average completion over a desired date range. With this information, video creators can understand the top content that is reaching and engaging their audience.
Clicking on any of the videos surfaces individual video metrics around engagement, audience retention and more.
Page admins: What are your initial thoughts on this new feature?
Image courtesy of Shutterstock.
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