Getting someone’s attention in our content-saturated world is challenging. Getting someone to actually click on one of your social media posts is even harder.
That’s why visuals are so important. While beautifully created graphics are great, another kind of image—the emoji—can be just as effective in certain settings. Of course, emojis may not be appropriate to include in every major communication, but they are often a useful form of shorthand for quick updates.
The bright folks of our #SproutChat community shared their thoughts on how these tiny popular graphics can have a big impact in engaging different audiences. Below are their suggestions.
Show Some Personality
Emojis have become their own sort of language. They began as a fun addition to a text message, but they can now be used to replace actual words and phrases, conveying an entire range of emotions. Frequent emoji users have set a standard for what each character means. Brands should test which ones resonate with their audiences while closely monitoring which emojis don’t get the intended reaction. Still, for the most part, emojis are a great way to foster a more personal connection.
A1 I think #smm is about talking the talk of your audience, so emoji marketing is a natural next step #sproutchat
— Lydia Nicoll (@LydiaNicoll) November 18, 2015
@SproutSocial A1: Emoji marketing is a great way to show your brand’s personality and humanize it at the same time. #sproutchat
— Michael Mckelvey (@mckelvey92) November 18, 2015
A1 Emotional connection is key to a brand. Emoji’s can help — or hurt (by being dumb or overused.) #sproutchat
— John Zebell (@JohnnyZ1959) November 18, 2015
A1: Rather than saying “high five” or “fist bump” you can use the emoji. For sports you can use
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