Key Social Tools for the Digital Non-Profit #socialtoolkit

Hannah Ettema, digital communications lead for the National Forest Foundation, joins the show to discuss how the NFF built a loyal Facebook following and how they are continuing to interact, engage, and grow, as well as, her social media scheduler of choice, a “game changing” Instagram app, and email strategy for improved fundraising results.

#ForestFriday – this morning’s sunrise taken by @vitalfilms on the @WhiteRiverNewspic.twitter.com/Qv2AKDhZkx

— National Forest Fdn. (@NationalForests) July 10, 2015

Social Toolkit 35: Digital marketing in the non-profit world, with Hannah Ettema. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.

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Show Notes

• App of the Week: Silicon Valley Dictionary, a hilarious, and deadly accurate, dictionary of startup buzzwords (Yarby calls it the Urban Dictionary for startups)
• Building a viable Facebook community
  • How NFF built their following
  • Making the best use of Facebook Ads
  • Creating and curating great visual content
• How NFF is using Social Flow for effective scheduling
  • How the “brain”, or algorithm, of Social Flow bases it’s scheduling performance off previous post performances.
  • The percentage of Hannah’s content going through social flow vs. native posting.
  • The type of content Hannah will schedule. and the frequency of posts to each social channel.
• The game changing Instagram app
  • The hassle of switching back and forth between accounts has been removed
  • Hannah and National Forest Foundation have both become more active on Instagram as a result
• Fundraising results through email marketing
  • National Forest Foundation’s email strategy
  • Engaging the community through email with the organizations efforts
  • Merging the two worlds of email marketing and fundraising