Paula Berg, Digital Communications lead at HP, drops in to discuss content marketing and distribution, the metrics and analytics that HP is tracking, content syndication, and defining HP’s content and social success.
“Today we are unveiling a new category of #BlendedReality that will break down the barriers of technology” –@HPpic.twitter.com/5kWwMvLALb
— Paula Berg (@paulaberg) October 29, 2014
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Show Notes
- App of the Week: Twitcher, A simple Chrome extension that allows you to switch Twitter accounts without having to sign in/out. Yarby calls it “the best app that Jason Keath has brought to the table.”
- Content Creation: Experimentation
- Content Creation: 50% of the approach is tried and true they know will get the results
- Content Creation: 25% elements that might have potential and require a bit of “tweaking”
- Content Creation: 25% completely long shots or new channels
- Content Creation: HP’s tried and true channels
- Outbrain, Taboola, Disqus: How HP is making the most use of these ad tools
- Outbrain, Taboola, Disqus: A/B testing, Driving traffic and conversions
- Outbrain, Taboola, Disqus:
- Outbrain, Taboola, Disqus: Testing headlines
- Content Distribution: Working with outside contributors and partners
- Content Distribution: HP’s controversial approach
- Content Distribution: Beginner Tips from Paula
- Newscred: Content syndication
- Newscred: Freelance program to create unique content
- Newscred: Distribution
- Newscred: Backend management
- Content Marketing: Defining and measuring success
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