3 ways to turn your brand into a social media juggernaut

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

We all know it pays to have a large social media presence (this is a world where companies pay Kim Kardashian an estimated $20,000 per promotional tweet). But short of buying followers or other forms of subterfuge, how can you organically build a powerful following and become a social media juggernaut?

See also: 3 ways brands can engage with shoppers on social media

For my new book Stand Out, I interviewed technology opinion leader Robert Scoble, who has built a massive social media following, including more than 450,000 Twitter followers, 650,000 Facebook followers and friends and a whopping 6.6 million followers on Google+ Read more...

More about Google, Robert Scoble, Social Media, Business, and Small Business