Monday, January 26, 2015

Facebook quietly rolled out a bare-bones app in emerging markets

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While 1.6 billion people around the world take the latest and greatest smartphones for granted, many in emerging markets remain tethered to older devices.

That's likely why Facebook quietly rolled out Facebook Lite, a lightweight Android version of the full app, to eight countries last week. It isn't nearly as sleek, but it's not intended to be; on Google Play, Facebook plugs the app as being "efficient with data" and "designed for 3G networks and areas with limited network connectivity."

Case in point, Lite takes up less than 1 MB of space on phones, a fraction of the 27 MB the full app uses. Facebook rolled out the app in Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe. Read more...

More about Facebook, Smartphone, Facebook Lite, Developing Countries, and Social Media

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