ICC Cricket World Cup 2015 wrapped up with Australia’s victory March 29, and the tournament generated more than 700 million interactions from Jan. 1 through the final match, from 53 million Facebook users.
India’s victory over Pakistan Feb. 15 was itself responsible for 25 million interactions from 9 million users on the social network, and other matches drawing the attention of Facebook users included Australia’s semifinal victory over India (24.5 million interactions from 8.8 million users) and its final-match triumph over New Zealand (9.3 million interactions from 3.7 million users).
Facebook head of media partnerships for India Saurabh Doshi and strategic partner development manager for Australia and New Zealand Karren Rogers highlighted Cricket World Cup-related posts by Australian Prime Minister Tony Abbott, Australian actor Hugh Jackman, New Zealand boxer Joseph Parker, India captain MS Dhoni, teammate Virat Kohli and Bollywood star Aamir Khan, as well as from publishers including Cricinfo, the ICC, Aaj Tak and Star Sports, in a Facebook Media blog post, adding:
During the semifinal and final matches, Facebook selfie sticks and phones were taken through the stands by ICC hosts, and fans were asked to take selfies that captured the excitement of the finals. The photos were posted exclusively to the ICC Facebook page.
Through custom experiences built for the tournament on desktop and mobile, cricket fans on Facebook could get closer to the action. This included trending pages for fans to follow the matches and get live scores in real-time, custom status updates to share that you were watching a certain match and more. For example, you can experience the trending page for the final match here.
Cricket fans: Did you interact on Facebook during ICC Cricket World Cup 2015?
Watching Steve Smith hit #CWC15 winning runs! Congratulations to Michael Clarke on a brilliant One Day International career & New Zealand on a great tournament.
Posted by Tony Abbott on Sunday, March 29, 2015
MS Dhoni: “They played very good cricket, over 300 is always a difficult score, I felt it was just over par, they could…
Posted by MS Dhoni on Thursday, March 26, 2015
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