The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it's not even Halloween yet, it's time to start planning for holiday campaigns and initiatives. This week at #SproutChat, we discussed how to plan for the holiday season.
Plan in Advance
Anticipate the time you'll need to launch and run holiday campaigns and initiatives. With all the other stressors of this time of year, you'll be thankful you set yourself up for success.
@SproutSocial #Brainstorm, #research, and connect with all holiday programs our brand is running #SproutChat pic.twitter.com/92YjSZnZFQ
- Vishal Rose (@Vishal_Rose) October 19, 2016
A1: I meet with my client's and discuss what holiday plans they may already have and how we can weave social into them. #sproutchat
- David Pride (@DavidaPride) October 19, 2016
A1: I take a look at the events happening locally, if it's a local brand. #sproutchat
- Sarah Romero (@iHeartDates) October 19, 2016
A1 Start in August on 4th quarter campaigns. Look at what competition is doing, run a contest, get visual, special coupons #sproutchat
- Kathy Kopacz MS (@kkopacz1) October 19, 2016
A1b holiday theme should be recognizable and scalable to meet agile goals. (Our version of the "red cup") #sproutchat
- Michelle (@michelletweet) October 19, 2016
Set up Reliable Tracking Methods & Assign Value to Social Engagement
During the holidays, sales for many industries substantially increase. It's crucial to schedule social content ahead of time and set up tracking for campaigns that helps prove the ROI of your social efforts. Work with your marketing acquisition team and streamline reporting so determining the holiday sales attributed to social isn't a headache.
A3) Facebook. Between Universal Pixels, and integrations like Square and Marketo, you can follow customers from click to buy! #SproutChat
- Ashley Perkins (@Ashley_PrGirl) October 19, 2016
A3: UTM tags, spikes in analytics & convo on social are a few solid options to track/prove ROI #sproutchat
- Ferebee Lane + Co. (@FerebeeLane) October 19, 2016
A3) The most effective way I've found is through Google Analytics or Adobe Business Catalyst, though the latter can be off. #sproutchat
- Kyle Murray (@TheKyleMurray) October 19, 2016
A3b your #social media followers are actually in an exclusive club. Offer them deals, services, invite to events… #sproutchat
- Michelle (@michelletweet) October 19, 2016
A3 – Ooooh…why would you ever make something not trackable?
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