Sometimes the best content can be found right under your nose and on your social feed. This week, we found some noteworthy blog posts from a few of our Sprout Social All Stars. As we were scrolling through our Twitter and Facebook, we found a chock-full of actionable content marketing tips, Facebook tricks and even some personal advice that's sure to pull on your heartstrings.
Is A Facebook Engagement Strategy Worth Having Now? From Brooke B. Sellas
Facebook made a few changes to its news feed algorithm that will have your friends and family talking–literally. This change places an even heavier weight on Facebook posts originating from individuals rather than Facebook Pages. Brooke B. Sellas discussed the potential loss in organic reach that has brands going back to the strategy chalkboard.
When it comes to ditching Facebook engagement all together, Sellas shares our sentiments exactly. “Facebook is where the conversation is happening,” Sellas says.
In short–Facebook engagement still matters. This update just forces all of us to be better marketers and challenges us to really flex our creative muscles and test and learn from our social strategy.
“It means smarter advertising. It means less content that urges consumers to buy from you,” Sellas says.
Why It Matters:
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