Google revealed new updates to its search results on mobile, which will help users when they're planning trips or shopping on their mobile devices.
With these updates, users can search for hotels on Google and tap on filters that sort their hotel results based on their needs.
In a blog post, Jonathan Alferness, vice president of product management at Google, explained:
We'll now give people the option to filter hotel search results based on specific needs. For example, travelers can filter based on rating or price with one tap on their phones. We'll make it easy to search for exactly what people want, like, “Pet-friendly hotels in San Francisco under $200,” to find the perfect hotel for them. This feature is available in the U.S. and will roll out globally later this year.
In addition, users may now see a “Deal” label on a hotel result if its price is lower than usual when compared with “historical pricing,” or when there are discounts available for their chosen travel dates.
Elsewhere, Google may also show users Tips in their hotel search results. Alferness commented:
Tips are another way we're using real-time analysis to help users find the best hotels for their needs. Tips provide just the right information at the right moments when users are searching for hotels. We may show Tips to people when they could save money or find better availability by moving their dates slightly. For example, you may see a Tip like, “Save $105 if you stay Wednesday, July 13 through Friday, July 15”. We'll be rolling Hotel Deals and Tips out globally beginning now and over the coming months.
Finally, users can sign up to track flight prices and receive notifications by email and Google Now cards when their tracked flights “increase or decrease significantly” in price. Google said this feature will roll out to users in the 26 countries where Google Flights is available over the coming weeks.
In terms of shopping, Google said it is testing a feature that will perform currency conversions in Australia, Switzerland, Canada and the U.K.
Alferness explained what this feature means for merchants:
This feature allows you to convert the currency in your product data locally. This conversion makes your ads more understandable to users in other countries, while allowing you to continue using your existing website and landing pages without change. For example, a person shopping in the U.K. can see products sold by a U.S. retailer, listed in British pounds. We'll be rolling out currency conversions more broadly over the coming weeks.
Readers: What do you think of these updates?
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