It's clear that advertising on Instagram has the potential to drive a traffic, interest and sales. The ads seamlessly integrate into your feed and look very similar to organic posts. Taking advantage of the targeting options (per Facebook's ad platform) helps narrow your focus and gets your Instagram content in front of the most appropriate audience.
This week at #SproutChat, we discussed Instagram advertising. The community shared their experience with ads they've seen and gave advice on how brands can effectively distribute paid content on the platform.
Tap Into a Present & Engaged Audience
Having reached over 400 million active users, Instagram has quickly grown to become one of the most popular social networks. The platform's streamlined interface is visually appealing and engages an active audience. Using in-app editing tools and filters, brands can efficiently stylize their products or services. With Instagram Ads, brands can even create a direct link to the App Store or their website.
@SproutSocial A1. Lot of pros – reaching your targeted community, engagement, CTAs. can't think of a con though.
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