The Philadelphia 76ers became the first National Basketball Association team to sell ads on their jerseys, but in terms of digital content engagement, could StubHub have made a better choice?
The Sixers won the NBA Draft Lottery Tuesday night, giving them the first pick in the upcoming NBA Draft, but they did so because the team's league-worst record gave them the best chance. And according to marketing technology company Amobee Brand Intelligence, Philadelphia's digital content engagement matched its on-court performance.
From May 16, 2015 through May 16, 2016, the 76ers were dead last among NBA teams in digital content engagement,
The StubHub deal provided a short-term burst, as Amobee reported that the 76ers' digital content engagement jumped 388 percent on May 16, the day the deal was announced, compared with May 15, and 80 percent of that engagement was related to the deal.
The NBA digital content engagement standings, according to Amobee, were:
- Golden State Warriors
- Cleveland Cavaliers
- Los Angeles Lakers
- Chicago Bulls
- Miami Heat
- San Antonio Spurs
- Houston Rockets
- New York Knicks
- Boston Celtics
- Los Angeles Clippers
- Dallas Mavericks
- Oklahoma City Thunder
- Atlanta Hawks
- Toronto Raptors
- Detroit Pistons
- Minnesota Timberwolves
- Sacramento Kings
- Phoenix Suns
- Orlando Magic
- Portland Trail Blazers
- Milwaukee Bucks
- Washington Wizards
- Indiana Pacers
- Utah Jazz
- Memphis Grizzlies
- Charlotte Hornets
- Brooklyn Nets
- Denver Nuggets
- New Orleans Pelicans
- Philadelphia 76ers
Readers: Were you surprised that StubHub didn't choose a higher-profile team for its jersey sponsorship deal?
Team logo via the Philadelphia 76ers Facebook page.
No comments:
Post a Comment