If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. This is because social media influencers are the bread and butter to marketing strategies to help build valuable relationships on social media platforms.
For beginners, most social media managers prize their social media influencers because they drive engagement, discussions and word of mouth for your brand. However, you can’t simply deem someone an influencer just because they talk about your brand. Instead you need to clearly define the characteristics of your influencer, know where they’re going to be and how they can drive more value to your brand.
Here’s a quick shortcut to each section:
- Why Social Media Influencers
- How to Identify Social Media Influencers
- Building a Campaign Around Social Media Influencers
What Is a Social Media Influencer?
Social media influencers are those who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service.
For example, if you’re trying to find a social media influencer on grilling and barbecuing, you’ll want people such as:
- Food critics
- Those with popular outdoor cooking Instagram accounts
- Grilling bloggers who write for major websites
- Grill and barbecue pit builders
- Ribs contest judges
The best way to understand who a social media influencer is is to think about whose voice you’d personally trust if you were looking for a reason to buy or try out a service. Even a survey from Nielsen showed only 33% of consumers trust advertisements, while 90% put their faith in peer recommendations.
Why Social Media Influencers are Good
Like we mentioned previously, people simply tend to trust their peer recommendations over a company advertisement. Working with social media influencers is simply another step toward humanizing your brand. If you have an influencer who is a blogger and that person mentions your brand, his or her loyal audience will appreciate the their opinion. This is because the influencer has likely built a reputation on a blog, Twitter, Facebook or Instagram for that certain type of content.
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