It took me a while to figure out the one significant difference between being a writer and being a content marketer. But that one, teeny-tiny difference is actually huge. In fact, it may very well be the key to a successful content marketing strategy.
Spoiler alert: it's data.
A true content marketer knows not only how to hook you with carefully crafted prose, but also how to measure the success of said prose and then iterate on it.
But figuring out what to measure can be tricky. Which is why we're sharing with you 29 Essential Content Marketing Metrics, a brilliantly designed infographic by content marketing and curation software Curata.
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