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Twitter Gives Vine (for iOS) a Speed Boost (SocialTimes)
Twitter wants to make sure you get to watch your Vines as quickly as possible. The company on Wednesday announced that it has made Vine even faster, even if the user is offline or on airplane mode. The Next Web The updated app starts downloading your home feed, activity notifications and Explore section before you launch the app. The video service also introduced network caching with smaller video sizes for slower connections. VentureBeat While other iOS apps have taken advantage of preloading before, Vine appears to be the first major video app to do so. Facebook should probably take notes, as should its subsidiary Instagram.
Ex-Facebook Employee Sues Over Alleged Discrimination (USA Today)
Speaking of Facebook, a former Facebook employee named Chia Hong has accused the company of sex discrimination, sexual harassment and racial discrimination. Her lawsuit was filed in San Mateo County Superior Court on Monday.
Please Meerkat Responsibly (LostRemote)
Y’all are meerkatting some really dumb things. I guess we said the same thing about Facebook status updates and Instagram pictures the first time around, but really, you’re just wasting real estate in my Twitter timeline.
During a game on Sunday, Ashley Judd offered that the University of Arkansas was “playing dirty” against her boys. She added that they could “kiss my team’s free-throw making a**.” Judd was then subjected to a barrage of bile.
Nielsen Studies Impact of Facebook Video Ads Beyond View Counts (SocialTimes)
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post.
Using Social Media for Your Federal Agency (The Washington Post)
Federal agencies first began using social media as a public relations device to share news as well as organizational accomplishments, but many are increasingly using Facebook, Twitter, Instagram, Google+ and other channels to directly engage the public and provide better customer service. One of my favorite stories is the Department of Education’s use of social media to answer questions on a monthly basis from students and parents.
Social networking app SelfBee has officially launched on iOS, following a lengthy beta and (now resolved) technical problems that slowed the app’s growth. SelfBee asks users to complete daily photographic challenges, centered on selfies.
Women’s Rights Activists Use Social Media to Get Their Message Out (The Guardian)
Hashtag activism has helped to propel women’s rights to the forefront of political agendas, bringing attention to issues often under-reported by mainstream media, panellists have told an event at the UN in New York. Social media has helped women to share experiences of sexual violence, such as on the HarassMap platform, launched in Egypt, and has kept international attention focused on events that have slipped off the news agenda, such as the #BringBackOurGirls campaign, launched in 2014 after the abduction of more than 300 school girls in Chibok, Nigeria.
Seven Ways You’re Fooling Yourself While Calculating Brand Value (SocialTimes)
Brands can’t resist the allure of large, boastful numbers, especially if easy to achieve. High profile premium placements, such as on Snapchat and Instagram, confer instant brand leadership and a flood of impressions.
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