Similar to Facebook’s multi-product ads, advertisers can now showcase multiple photos at once in a sponsored Instagram post.
Instagram announced Wednesday the launch of carousel ads, allowing users to swipe through a series of photos in one ad. This is coming out on a limited basis over the next few weeks and is only for advertisers, not organic users (yet).
Here’s more from Instagram’s blog post:
We’ve also received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video.
So, today we’re introducing a new format we’re calling carousel ads – a new way for brands to share more images with people interested in their posts.
Carousel ads give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice.
One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones – with the added benefit of taking people to a website to learn more. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’ A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.
It is not mandatory to swipe through carousel ads. If you don’t want to see the photos, you can just keep scrolling down the feed.
Here’s a look at how it works:
Readers: What do you think of Instagram’s carousel ads?
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