Marketing a niche product or targeting a very specific demographic can be daunting. At some point in their career, almost every marketer has had to communicate a message to a focused subset. It's not always easy to identify a niche audience and engage with them on social. But the sooner you figure out where these folks are hanging out, the more successful you'll be in the long run. This week at #SproutChat we discussed best practices and tactics around impacting a niche audience.
Incorporate Unique Social Networks Into Your Strategy
Determine the kind of social community you want to build and the connections you're hoping to have with your followers. Then, in addition to launching a presence on popular social networks, take advantage of the unique platforms that make sense for your brand or product. Not sure where to start? Here's a great resource for exploring niche networks.
@SproutSocial A2: Rly depends on your audience & where they spend their time. For #gaming, both tactics would work. #SproutChat
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