Twitter is one of the most established social media platforms available to businesses today, which has created a lot of stiff competition. As a result, trying to differentiate yourself from the millions of other companies fighting for users' attention is difficult. How do you stand out on a social network that has over 320 million monthly active users?
You could use Twitter ads, try Tweeting more frequently or do influencer outreach. However, there's a solution that's built right into Twitter's mobile and desktop apps that you're probably overlooking. We're talking about Twitter Video.
Twitter Video gives you an opportunity to connect with your audience on a more personal level, tell better stories and create a richer experience. If you've been contemplating getting into video marketing, then Twitter Video could be the perfect starting point.
Why Twitter Video?
A better question is why not? Twitter users love video and this is especially true for those on mobile devices. In fact, 82% of users watch video content on Twitter. Not only that, but Tweets with video get more engagement.
- 2.5 times more replies
- 2.8 times more Retweets
- 1.9 times more favorites
What is Twitter Video?
Twitter Video allows you to create and share videos directly from the platform. You can either record videos using Twitter's mobile app, or upload your own videos through Twitter.com or the iOS app.
Similar to Twitter's 140 character limit, you also have a 30 second time limit for the length of your videos. This works in your favor because the longer a video is, the less of it a user will watch. More than 80% of users will watch a full video if it's 30 seconds or less, which makes Twitter's bite-size clips the perfect length to keep users engaged.
Getting started with Twitter Video is also very simple. Within the app, you just have to tap on the camera icon. Then, make sure you have the video recorder icon selected, not the camera.
All you have to do is hold the video button down to record. It will stop recording when you let go of the button. If you want to add more clips to the same video, just hold down the record button again.
You can drag-and-drop the pieces of your video to arrange the order. You can also tap and hold a specific piece and drag it up to delete it from the video altogether.
When you're happy with the video, simply tap done and you're ready to share. Make sure you preview your video before you Tweet it because you won't have the ability to go back and edit it once you've completed the process.
If you have any issues adding videos to your Tweets, you can read through Twitter's Help Center page.
Twitter Videos play directly in users' timelines, so you don't have to click a link to view them.
#BlizzardJonas getting started pic.twitter.com/Ykhdf1l3Sk
— Dominique Jackson (@djthewriter) January 22, 2016
Understanding how Twitter Video works is the first step. The next step is figuring out how to implement it into your marketing strategy to grow your brand and connect with your audience.
Replying To Tweets
If you want to make your replies more personal and custom, consider recording a video instead of the standard 140 characters of text. Video responses are more engaging, they stand out and a video allows you to put a face behind your brand.
The best part about Tweeting video responses is that so few businesses actually do it. Taking that extra step can give you an edge over your competitors. Just ask Gary Vaynerchuk.
We interrupt my normal stream of content for this important message pic.twitter.com/YzPbjGrMQQ
— Gary Vaynerchuk (@garyvee) January 20, 2016
The next time someone Tweets you with a question or comments about something you shared, try replying with a video.
Q&A Sessions
This tactic piggybacks off of the previous one, but takes social customer service to the next level. If your brand has some noteriety and you have a decent following, there's a chance that people have questions to ask you. You could host a Q&A session on Twitter, similar to a Twitter Chat where you answer questions from the platform.
These have been around for a while now, but most brands only send standard text Tweets. Integrating Twitter Video is a way to spice things up and make the experience even more personal.
.@LoneVaultWander #AskGeoff pic.twitter.com/faUHdZgSli
— Twitter Gaming (@TwitterGaming) January 21, 2016
Twitter Gaming hosted a Q&A session for video game journalist Geoff Keighley. Using the hashtag #AskGeoff, users were able to Tweet their questions and Geoff replied using Twitter Video. The responses received hundreds of likes and Retweets and gave Geoff's fans a special experience.
Capture Spontaneous Moments
Did something so unbelievable happen that the only way anyone would believe you is if you recorded it? When those moments happen, it's the perfect opportunity to use Twitter Video.
Unplanned, interesting moments have the opportunity to go viral and attract media attention. Here's a recent example.
NYC: Video of a cow running around in Queens earlier today on 164 St and Jamaica Ave. pic.twitter.com/c5ONO8u4RR
— NYC Scanner (@NYScanner) January 21, 2016
The video pictured above not only made a lot of noise on Twitter, but it also generated interest from news outlets.
Educational Videos
We live in the information age. People love content that educates and shows them how to do something new. Twitter Video is a great platform to provide valuable how-to content.
At first, 30 seconds may not seem like enough time to fully explain your topic, but that time constraint actually results in videos that are simplified, and therefore easier to follow.
Celebrate success the right way
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