#BeatlesOnSpotify: 442 Million Social Impressions and a Happy Social Reception

One of the biggest announcements for streaming music in 2015 came recently as The Beatles’ catalog became available to stream.

Spotify is one of the most popular places now hosting Beatles tunes, and social media users are very happy about this. Brandwatch tracked conversation and sentiment around The Beatles’ debut on Spotify, finding that (as of Monday afternoon), it had accumulated more than 95,000 mentions in the past week.

Aaron Goldman, CMO at 4C, told parent publication Adweek:

Putting aside the issues of monetization and intellectual property, streaming is the best way to reach a new young audience and ensure the Beatles music endures for future generations.

Brandwatch said that social sentiment is overwhelmingly happy, with 88 percent of sentiment-categorized tweets being positive. The hashtag #BeatlesOnSpotify, as of Monday afternoon, had generated more than 442 million impressions.

Here’s a closer look at the data around The Beatles’ launch on Spotify:

The official Twitter handles of Spotify and Google Play Music, another streaming host of The Beatles, generated the most impressions on Twitter.

Readers: Have you listened to The Beatles on a streaming service?