As you’re advertising to your fans and customers on Black Friday, it’s important to note what they’ll be looking for.
LeadSift put together a great infographic showing the latest shopping trends, giving brands some intel into what shoppers are looking for this holiday season.
LeadSift blogged about the infographic:
What’s on the wish lists of these generous shoppers? Perfumes and colognes, and apps and games dominate.
And when you dig even deeper into consumer insights, you can begin to build personas of the different types of Black Friday shoppers.
For instance, you have the fashionista: the shopper who, fitting to the persona, is hunting down deals on clothing and jewelry – but specifically capris and sweater dresses. The electronics enthusiast who, along with the iPad Air 2, is in the market for a showerhead? And the entrepreneur is more interested in expanding their knowledge – hopefully Udemy has a Black Friday sale on courses.
To learn more, check out the infographic below.
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