Thursday, December 11, 2014

Instagram's nice factor is key to its victory over Twitter

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Right now on my Instagram feed, I see a photograph from one of my friends who snapped a picture of a man casually sitting next to his Christmas tree on public transportation

"Low carbon Xmas shopping," the caption read. There's a cute dog with a bag of homemade treats and a Finding Nemo-themed drag-racing Miata

With a few more swipes up the screen, I can see the protests in Hong Kong, the snow in New York, the azure waters of St. Barts, and a series of fascinating paintings at a gallery in Vienna

Keep this kind of diversity of content in mind when considering Instagram's big announcement on Wednesday — that it now has 300 million monthly active users, zooming past Twitter's reported numbers of 268 million monthly actives (per the company's latest figures). Read more...

More about Twitter, Instagram, and Social Media

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