Oracle Chosen as Leader in Gartner Magic Quadrant

Today, marketing is leading a significantly higher percentage of the buying process than ever before. For example, according to a study by Google and Corporate Executive Board, “buyers are 60% through their decision process before engaging with a sales person.” That market reality has caused companies to vastly rethink their CRM strategy and make lead management a core component. Marketing must create a cohesive, cross-channel experience, and carefully score every behavior, attribute and preference of their customers along the way.

Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. This Magic Quadrant evaluates the leading CRM Lead Management vendors based on an in-depth survey that covers a wide variety of criteria: product functionality, education and services, partners, customer interviews and more.

Oracle remains the leader in this Magic Quadrant. Oracle Eloqua excelled across all categories of measurement in Gartner’s analysis, and much of this can be attributed to key investments we’ve made since joining the Oracle family. According to Gartner, “Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers.”

With that whole ecosystem as a key theme in the report, we believe that our philosophy around “openness” will be incredibly important as we move forward. Throughout the customer experience, many pieces of technology operate in the background to make it possible. With Oracle Eloqua, we want to provide the centralized hub to orchestrate those experiences appropriately.

Gartner went into further detail discussing Oracle’s strengths around product functionality, our rich set of adjacent solutions within the Oracle Marketing Cloud, and our Global presence/ecosystem.

To learn more about Oracle Eloqua as the leader of Gartner’s Magic Quadrant for CRM Lead Management, download the full report.