PV Solar Panel Glass

The glass in a solar panel is designed to protect solar cells, but at the same time as the light efficiently and reached the solar cells efficiently without thinking.

When we ask, “How does a solar panel”, tempered glass, which is the material used in the real panel must be part of our discussion. The reason is simple, is not easily broken and when it does not produce sharp pieces of glass that can cause harm to a person when it breaks. A tempered glass is as the glass material of the window of his car. Tempered glass panel also helps provide stiffness. If you have experienced the operation and development of a broken pane, you will feel it is unstable and can break if not completely handled some support from their fields, bottom and side. Now why use such a sign? Well, you need to carry the broken boards and send it to the manufacturer for warranty purposes, hence the need to ensure that no further damages.

Although solar cells have been integrated into the anti-reflective coating to prevent the inner layer of silicone to reflect light, the glass panel can further improve energy conversion using clear additional non-reflective material. But this anti-reflective coating on the glass may not last long or can not follow the life cycle of the panels and can reduce the performance of the panels in several years. Another method for resolving this problem is to texture the glass surface, which reduces reflection and even this to work, the rough texture may become a means of dirt or dust to attach to the surface and may not be easy or even winds heavy rains to evict them from the cup. This is where low iron tempered glass comes in where it provides long-term protection for panels of external harmful elements such as dust, water, chemicals, objects, or other biological factors that may impair the inside panels. This specialized type of glass is also stable under prolonged ultraviolet (UV), highly transparent, waterproof and gas and is self-cleaning. PV glass iron content is significantly reduced during manufacture to mainly improve transmittance.

Manufacture of glass for solar panels are not only to build it. Manufacturers also adhere to international standards in order to make safe and reliable glass.

Of course, if you build your own solar panel, you have the option of using special high quality glass however, if you are a beginner, a good glass material is Plexiglas, which has similar characteristics of tempered glass. Plexiglass is actually a brand name and also called safety glass. Knowing these facts about the glass used is only the first step in answering the question of “how a solar panel.”

The One Thing Missing From Your Twitter Profile Strategy: Pinned Tweets

Why parents should challenge autoplay video

In nineteenth century America, parents prepared children with macabre children’s books and fairy tales. It was impossible to hide death from them.

Today, low infant mortality rates and rising life expectancy mean death is not something many children face on a daily basis. Further, parents protect children from remaining experiences of death and violence. They set TV filters, check movie and video game ratings, and set web passwords to control children’s access to graphic media

See also: How to disable autoplay for videos on Facebook and Twitter

But Twitter, Facebook, Snapchat and a bevy of sites are investing in a growing media tool: autoplay video. These videos automatically start rolling as users scroll through their timelines or open articles. Autoplay videos are increasingly popular across the Internet — they generate automatic video views, which can increase ad revenue Read more...

More about Video, Media, Censorship, Social Media, and Kids

How Marketing Funnels Work

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” If you’re curious about what they are and how they can help, this post is for you.

What Are Funnels?

You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take.

A funnel is the set of steps a visitor needs to go through before they can reach the conversion.

Think about the Amazon purchase funnel. There are a few steps a visitor has to go through before they can purchase a product. Here’s how it looks:

• They have to visit Amazon.com
• They have to view a product
• They have to add a product to the cart
• They have to purchase

There are additional steps/actions that can be taken in between each of these steps, but they do not matter in the purchase funnel. For example, a visitor may view Amazon’s About page, Contact page, and Careers page, but we don’t need to count these in the funnel because they aren’t necessary steps.

Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (And even further along in the process, your sales team gets involved to help close the deal.)

The top of the funnel is where everyone goes in (visiting your site). Only the most interested buyers will move further down your funnel.

So when you hear people say “widen the funnel,” you now know what they are referring to. They want to cast a larger net by advertising to new audiences, increasing their brand awareness, adding inbound marketing, etc. in order to drive more people to their site, thus widening their funnel. The more people there are in a funnel, the wider it is.

You aren’t limited to using your funnel strictly for signing up and/or purchasing. You can put funnels all over your website to see how visitors move through a specific website flow.

You may want to track newsletter signup (Viewing newsletter signup form > Submitting form > Confirming email) or a simple page conversion (Viewing a signup page > Submitting signup). Figure out what your goals are and what you want visitors to do on your site, and you can create a funnel for it.

Once you have the data, you’ll be able to see where roadblocks are and optimize your funnel. Let’s dig a little deeper into that.

Why Funnels Are Beneficial

With a funnel report, you can see where you are losing customers.

Let’s take your average SaaS business as an example. Here’s how a funnel may look for them:

• Visited site
• Signed up for a trial
• Used product
• Upgraded to paying

Do people have to use the product before paying? They don’t, but it’s a good idea to track it so you can see if it’s a roadblock for them.

Here’s how that funnel would look in the Kissmetrics Funnel Report:

In this example, the business manages to get 165 people to use the product, but only 13 people convert to Billed. There are opportunities for improvement at every step of the funnel, but it’s important to first work on the areas that need the most attention. The more people they can convert to Billed, the more revenue they’ll have. This should be the first area of the funnel to optimize.

A Funnel in Real Life

Funnels occur everyday with consumers. Let’s look at the funnel process for a retail store and see the corresponding steps in an ecommerce store. We’ll be tracking a purchase funnel.

The Ecommerce store has the fortune of being able to see a funnel. If they use Kissmetrics, they’ll see the exact number of people that move through the funnel, and where and when they drop off in the purchase process.

Okay, so now we have an understanding of what a funnel is and why it helps. Let’s take a look at two products that offer funnels – Google Analytics and Kissmetrics.

How Google Analytics Funnels Work

Google Analytics offers funnels, and we’ve written extensively about it in the past. There are a few things you’ll need to know when creating funnels in Google Analytics:

• It’s a pretty basic funnel. If you don’t want to dive deep into the data and optimize, you can go with this.
• You cannot go back and retroactively view data. Once you create your funnel, you’ll only be able to the funnel going forward as the data comes in.

Click here to learn how to set up a conversion funnel in Google Analytics.

How Kissmetrics Funnels Work

Kissmetrics funnels, on the other hand, are simpler. You just create your events and then set up the report. Events are various actions people take on your website. These may include signing up, downloading something, clicking on something, viewing a page, using a feature, etc. Once you have these set up, you can create funnels. There are a few benefits to Kissmetrics funnels:

• You can go back and retroactively view data. Want to create a funnel that views your performance 3 months ago? No problem. As long as you were tracking data during that time, you can go back and view your performance. If you weren’t tracking data during that time, there are ways to import data into Kissmetrics.
• It doesn’t matter if people leave your funnel and then return to it and convert. In other words, they don’t have to follow a strict path. In the example funnel above, a visitor can go on other pages of your site before signing up. They don’t have to go to your homepage and then straight to signing up. If they go to your homepage, then your About page, your Contact page, and your Pricing page, and then enter signup, they’ll still be counted.
• It doesn’t matter if the conversion takes a long time to happen. As long as it’s within your date range, you can track it. Do you have people who visit your site one day and sign up 20 days later? If it’s within your date range, Kissmetrics will register the signup conversion.
• You can segment your traffic to see your most valuable segments. This can come in especially useful if you’re tracking traffic or UTM segments. Tracking these can help you find your highest converting sources. Once you know what they are, you can put more effort into getting more traffic from those sources. We covered this in this blog post on increasing conversions.
• We don’t track pageviews. Our technology tracks every person on your site. This means you can see each person in every step of your funnel. Take, for instance, the example funnel above. With the Kissmetrics funnel, you can see the people who did not convert to “Billed.” You can then email them to gather feedback and find out why they decided not to convert to paying. You can then take this information back into your product development and marketing.

Recap

We’ve gone through a fair amount, here’s a recap:

• When someone on your website does something you want them to do (i.e., sign up, make a purchase, fill out a form, etc.), it is known as a conversion.
• A funnel is used to track the steps that lead up to that conversion. For example, Ecommerce companies want people to purchase products on their website. Their funnel may have these steps – visited site > viewed product > placed product in cart > purchased.
• Using a funnel report you can see where people are dropping off in the path to conversion.
• Both Google Analytics and Kissmetrics provide funnels. Each have their unique use cases. Kissmetrics provides additional reports in addition to the Funnel Report.

Video Explanation

Want to know more about the Kissmetrics Funnel Report? Just click play below.

Ready to see how the Funnel Report and other Kissmetrics reports can be used to grow your business? Then request a personal demo today.

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

A Drone Found A Man With No Chill Sunbathing On Top Of A 200 Foot Wind Turbine

It’s summer and the beaches are packed – so this guy got some private sunbathing time sky high

A drone pilot scoping out a giant wind turbine stumbled upon a man sunbathing on top of it.

Woken from his nap by the noise of the drone, he sits up, gives a wave, and looks rather nonplussed as the drone moves in further for a good look.

Amazon Underground Makes Paid Android Apps, Games Free

#SproutChat Recap: How to Attract & Retain Quality Email Subscribers

Email marketing is an art form. There is a lot to test and consider: timing, personalization, formatting, content and more. Before launching any campaign, it’s important to have a solid strategy in place.

This week, Stephan Hovnanian of Shovi Websites joined us for #SproutChat to share his top tips for building a quality list of email subscribers. Hovnanian offered sage advice for setting tactics to ensure you’re fostering a relationship built on trust. Our #SproutChat community weighed in too with some other wise recommendations. Here are three key takeaways from this week’s discussion.

Consider the Full Brand Experience to Increase Conversions

Email should be personal and direct. Customize your messages based on the customer’s stage in the buying cycle as well as the his or her previous engagement with your brand. Your emails should be interesting and relevant in order to compel the recipient to take the next step. While it’s important to scale your efforts through some automation, a smart segmentation strategy will enable personalization to offset sounding robotic.

A1 (a): Map out the entire lead nurturing process, then watch behavior to find pitfalls & leaks. #SproutChat

— Stephan Hovnanian (@stephanhov) August 26, 2015

A1 (b): and design content to meet expectations, build trust, provide value, so you can invite at the right time. #SproutChat

— Stephan Hovnanian (@stephanhov) August 26, 2015

A1 calls to action and values, yes, but also give multiple opportunities to click! #SproutChat

— Jamie (@JamieNRutter) August 26, 2015

a strong subject line. consumers aren’t going to open the email, if it doesn’t entice! #sproutchat https://t.co/YpbNHc2fAw

— jake green (@j4kegreen) August 26, 2015

A1. Eye-catching relevant creative with a clear value proposition & CTA. Reduce to one column––design mobile-first. #Sproutchat

— Brandon Stettenbenz (@UXcelsior) August 26, 2015

Respect the Highly Coveted Inbox With Clear Expectations

When someone signs up to join your email list, state exactly what to expect. Also, let them out of the communications flow easily: The option to unsubscribe should be clear and easy to find. To help manage expectations and keep people in the fold, give them a few options by segmenting types and frequency of emails. Make it readily apparent that you are first and foremost offering something of value—and not just trying to make a sale.

A2: Setting expectations is huge, would you hand over your email without knowing what someone will do with it? #SproutChat

— Stephan Hovnanian (@stephanhov) August 26, 2015

A2. Always set expectations. The more the customer knows, the happier they will be #sproutchat

— Alexander Wilson (@anthrofoodie) August 26, 2015

A2. Always be white hat when it comes to email. Be nice. Be ethical. Be treated as you’d want to be treated. #SproutChat

— Reva Minkoff (@revaminkoff) August 26, 2015

Test, Test & Test Some More

Email tools have come a long way. Find one that offers the right metrics to give you insights into your audience. Test time of day, type of content, calls to action and anything else you can think of—but be careful not to bombard your email subscribers. Still, don’t let them forget about you either. With time and practice, patterns will reveal themselves so that you know clearly what is working and what is not.

A5: You need to combine your email marketing stats with website tracking and goals, so you can get the complete picture. #SproutChat

— Stephan Hovnanian (@stephanhov) August 26, 2015

A5 (b): I look at drop-off rate over the full email series, then tweak timing, content, and triggers to keep them engaged. #SproutChat

— Stephan Hovnanian (@stephanhov) August 26, 2015

One parting piece of advice from Hovnanian, which is worth adopting as your email mantra:

Remember, people sign up to get self help, not to be sold to. The more you learn about them, the higher your conversion rate #SproutChat

— Stephan Hovnanian (@stephanhov) August 26, 2015

Hear more of Hovnanian’s advice through his posts “What to Do Next With Those Landing Page Emails” and “How to Tell if You’re Boring or Overwhelming Your Autoresponder List.”

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Join Us

Next week’s #SproutChat topic will be “How to Host a Successful Webinar,” featuring Michael Patterson, Sprout Social’s Digital Marketing Specialist, who runs our partner webinar program. See you next Wednesday, Sept. 2, at 2 p.m. CT.

The post #SproutChat Recap: How to Attract & Retain Quality Email Subscribers appeared first on Sprout Social.

Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right

Want to put your company on the map? There are many ways you can approach your marketing in order to get eyeballs and grow your business.

From press releases that result in media mentions to a great paid campaign for your social media page, and from an ad that gets you seen in search engines to a commercial on TV or an ad on a website, there is no shortage of opportunities to grow your online footprint.

A lot of people use the aforementioned tactics to build visibility. When you think about it, online marketing typically encompasses the three standard marketing components: SEO, social media marketing, and PPC. That’s your SEM (search engine marketing) in a nutshell.

But what people don’t seem to recognize is that there are other creative tactics to use within SEM that could be incredibly valuable to your company’s bottom line.

What tactics, you ask?

Tools and education!

Lots of companies are using free tools and resources as well as education to power massive customer acquisition. In this article, I’d like to showcase five companies that have created significant resources which really helped grow awareness of their product.

1. HubSpot: Building a Product to Drive Leads

Inbound marketing company HubSpot is your classic example. Years ago, it launched to appeal to a niche audience of marketers by creating the now defunct Twitter Grader, which would grade your presence on the social media platform. At the time, the social media space was abuzz with news about the tool, and everyone wanted to share their statistics. The result was significant awareness (the company went public last year).

While Twitter Grader doesn’t exist anymore, HubSpot replaced it with a more ubiquitous (and more appropriate for its product offering) Website Marketing Grader. But, now, even that’s out of date, so HubSpot is building a better version at Website Grader.

Once you grade your site, you get pitched to try out HubSpot’s service offerings, all of which can help with your website presence online. By doing this, HubSpot not only offers a tool that’s relevant to what it does, it also captures leads regularly.

What you can learn from HubSpot: Product-based launches that are relevant to your business are best. Offer a tool that will lead people to want to know how to “fix” the problems you identify for them.

2. Groove: Building a Business on the Back of a Super Informative Blog

If you haven’t checked out Groove yet, you should. It’s one of my favorite blogs, and if you have a look, you’ll see why.

GrooveHQ is a relatively simple helpdesk application for small businesses. Beyond having a really great interface, their customer experience goes far beyond the product offering. Their blog is a goldmine of great content, and it keeps on getting better and better.

Groove has three blogs. Their main blog is the Startup Journey, and it is authored by their insanely intelligent CEO, Alex Turnbull. In it, Alex talks about his journey and gives tips on how people can learn from other businesses just like his. For example, he talks about how he grew his email subscription base to 50k, how to manage remote teams, and what he learned from failing to hit his 12-month growth goal. The blog is beautifully designed, giving readers a true chronology of his successes (and failures).

Groove’s second blog is the Customer Support blog. True to its name, it covers topics related to customer support, such as a weekly customer service maintenance checklist and articles on how to reduce the number of customer service emails you get, how to deal with bad reviews of your business, and how to turn your most unhappy customers into brand promoters. It is chock full of good content, as is their third blog, which is product-oriented.

The Product blog covers new feature additions written in such a way as to engage the reader. It also covers topics like “how Company ABC switched to Groove,” product hacks (i.e., how to make the product better with some hacking), and more. The way these posts are written is refreshing and really conveys a true interest in connecting with the reader. It’s not your typical educational blog. It is passion in (digital) print. No wonder Groove is growing so much.

What you can learn from Groove: If you write amazing content, your business blog can soar above the rest. It’s even better if you are transparent about your journey as a business, discussing your successes and failures so that people can really identify with you and the situations you describe.

3. Synup: Building a Resource that Drives Awareness on top of What You’re Already Selling

Synup, a local listings tool, has been really making waves in the local SEO space. Earlier this summer, it launched the Local SEO Checklist to help anyone working on local SEO to learn what steps need to be taken to ensure their local website has the best possible SEO. The tool is totally free, and it is a true checklist of every step necessary to grow a local online footprint.

Synup’s tool has worked. Their service has attracted thousands of new users in the past three months who needed to do more with their local SEO. After all, Synup’s offering is tangential to review monitoring for small local businesses. This complements the standard local SEO tips wonderfully. With the checklist, one will learn the steps it takes to be visible, while their review offering gives companies the tools to maintain positive visibility.

What you can learn from Synup: Customer acquisition can be jump-started by offering value-added functionality that enhances what you already offer, especially if it is tangential to your product offering. With Synup’s checklist and its review management solution, one gets a great grasp of local online marketing.

4. Zapier: Gated Content that Drives Product Awareness and Customer Acquisition

Zapier is a tool that connects apps you use and helps you automate tasks to get more out of your data. For example, you may want to use Zapier to add a Google Calendar entry to your to-do list or add basic information from LinkedIn contacts to a Google Spreadsheet or send emails directly to Slack.

Zapier has grown on me, especially through their great content promotions. Beyond their blog (which is incredible, just like Groove’s), they also have a learning center with more exhaustive guides that are way too big for a standard blog post. My favorite, by far, is “The Ultimate Guide to Remote Work” because it speaks to my lifestyle as well.

As you can see, not only are these guides beautifully designed, they are also pretty informative, too. The Ultimate Guide to Email Marketing talks about how great emails are made, the top 25 best apps, how to grow your subscriber base, how to segment email lists, how to import/copy/remove subscribers, the basics of drip marketing with 25 tools to do so, the best 7 tools for transactional emails, how to a/b test, 21 mistakes to avoid, and how to keep sending great emails.

In other words, there are 15-20 blog posts in one super cool and informative eBook. And it’s free. This puts Zapier’s amazing service in front of many people who would be interested in learning more about what they have to offer.

What you can learn from Zapier: Going a step beyond what Groove did, rich pieces of informative content that read like eBooks are fantastic ways to acquire customers. Significantly, they shouldn’t be boring whitepapers, but rather cool content about a variety of topics that would be of interest to your audience, even if they’re not actually about what you’re selling!

5. Dropbox: Building a Product that Enhances the Usefulness of the Main Offering

Dropbox is one of the world’s topmost file sharing and storage tools out there, allowing people to easily store their most important files online with cloud backup and redundancy. Files can be synced from one computer to the next seamlessly. Dropbox has gotten better and better through the years and has enhanced its offering substantially.

While Dropbox has a lot of business applicability, it also has a lot of personal applicability. Dropbox encourages users to automatically upload photos to its platform, and that’s synced to its Carousel gallery app.

Carousel advertises itself as a “lifetime of photos, simplified.” It’s an amazing organizational tool for photographs, allowing users to see the photos anywhere. This app can also help you review what you’ve been doing in previous years, giving you small flashbacks into your life in the past.

These flashbacks are similar to a lesser-used Facebook feature (and what Timehop already does), but they are far more appropriate to the medium in this case. Since Dropbox stores files from the past and the present on the cloud, having photographs with a historical perspective at your fingertips is not just fun but applicable to the primary tool. Carousel is an optional download that simply enhances the Dropbox experience.

What you can learn from Dropbox: Offering tools that make your service more appealing to use is a great way to acquire customers. Your SaaS service or business may not be very exciting, but adding small tools that make product usage fun (even if it isn’t directly correlated to your business offering) is another great way to acquire new customers.

Create Resources to Grow Your Business

There are many terrific ways to market your product. Creating content or an app to enhance its presence online is an excellent way for your brand to stand out.

Has this article inspired you to create something outstanding? Then I hope you do so and reap the benefits.

About the Author: Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia.

An Ex-Google Employee on How to Get the Most From Your AdWords Account Manager

If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account.

You’ve probably received so many of these calls that you’ve thought about smashing your phone into a million pieces, flying to Tahiti and forgetting this whole advertising thing ever happened.

Image source.

I’m going to let you in on a little secret. While the majority of these calls are not worth your time, you’re most likely screening one or two that will actually help you truly transform your business. The best part? These calls will cost you nothing. Nada. Zip. Zilch.

This may be a good time to let you know that I was once the person responsible for making these crazy phone calls. As an Account Manager on the AdWords team at Google, I helped thousands of businesses better understand their digital advertising (for free). This post will highlight what to expect after getting in touch with your Google AdWords Account Manager, and the tips and tricks you can use to make the best use of your time with them.

Let’s dive in.

Is this really Google?

Hands down, the most common question I would get from advertisers was, “Is this really Google?” To be honest, it’s really the best first question you can ask. You wouldn’t randomly expose sensitive bank account information to a stranger on the phone, and you should be equally as careful with your AdWords account data

There are two really good ways for your Account Manager to prove they are who they say they are. The first way is to ask them to confirm your unique Customer ID (CID) number. You can find this number on the top right hand side of your AdWords dashboard.

The second way to confirm that your Account Manager actually works at Google is to have them send you an email from their corporate email account. All emails from Google employees will come from a “xyz123@google.com” email address.

Okay Google, how can you help me?

Now that you know the person you’re talking to actually works for Google, we can dig into the meat and potatoes of the phone call. A typical call with an Account Manager will last for a strict hour, no more and no less, and will cover three specific sections: review, build and optimize. Let’s dig a little deeper into these.

1. Review

Expect to spend the first 30 minutes of your call chatting about your business, your goals for AdWords and reviewing the existing data in your account.

The advertisers that get the most value out of these conversations all take a similar approach to this section of the call. Here are some things they all have in common:

• They take notes: Make sure you take notes throughout the call. This will help you review the results from the changes you made during your next meeting.
• They ask questions: Dig into why some campaigns are performing well and others are performing terribly. This will help spark ideas for the optimization section of the call.
• They follow up later: Be sure to get your Manager’s contact information within the first five minutes of your conversation. Most people don’t take advantage of a follow-up call, but it is the best way to see the results from your optimization efforts.

It’s important to note that Google Account Managers work with advertisers at varying skill levels. This means they will try to get a feel for your savviness within the first few minutes of the call. The best way to avoid this little dance is to simply explain the improvements to your account you’re trying to achieve during the conversation.

Most Managers have good lie detectors, so don’t ask for advanced tools and beta access if you don’t know how to enable Sitelinks or adjust your mobile bids.

2. Optimize

Once your Manager has a good understanding of your business and what you’re trying to accomplish with AdWords, you can begin to work together to optimize your campaigns. This is the most valuable time you will spend with your Manager — I would highly recommend spending at least 20 minutes optimizing.

Your Manager will have some suggestions on what needs to be tweaked, so don’t freak out if you come to the conversation with little direction. If you want a little more control over the call, below is a cheat sheet of things you should have them walk you through. These areas, when optimized, will help you save money and see a better ROI over time.

• Search Terms Report
• Auction Insights Report
• Bid Adjustment via Device
• Bid Adjustment via Location
• Bid Adjustment via Day of the Week
• Keywords Page / Bid Optimization
• Conversion Tracking

The location of the Search Terms and Auction Insights report.

Listen to the optimization suggestions your Manager gives you, but don’t take their word as gospel. Not all Managers are created equal, even at Google. I highly suggest asking as many questions as you can before making any change in your account.

Understand why they are making the suggestion and have them sell you on why it’s the best fit for your business.

3. Build

The dirty little secret most Managers won’t tell you upfront is that they can rebuild any of your campaigns from the ground up to help increase performance. For free. Take advantage of this! It’s a good use of the last five minutes of your call, and is basically risk-free if you follow the instructions below:

• Select the worst-performing campaign in your account
• Tell your Manager that you want them to re-build that campaign for you
• Discuss potential new strategies with your Manager
• Take notes to outline the proposed changes
• Tell the Manager you do not want the campaign to go live without your approval

It will take a couple of days for your Manager to build your new campaign from scratch, so it’s important to schedule a time to follow up. Make sure you have them walk you through the changes made. If everything looks good, pause the original campaign and enable the new campaign.

Run the new campaign for a four week test or until you achieve statistical significance. Once the test is over, compare your baseline metrics with your old campaign and continue using the campaign with the best performance.

What about those betas?

The coolest perk to take advantage of during your conversation with your Account Manager is gaining access to AdWords beta testing programs before everyone else.

Betas are new AdWords features that are not available to the public and are tested with a very small number of advertisers.

Various ad extensions, Gmail ads, and others have gone through some version of the beta program.

There are a few boxes you need to check off to gain access to new betas:

• Make sure you stay in contact with your Account Manager
• Tell them you are interested in experimenting with new betas
• Give them a reason why your business is a good fit for the specific beta you’re interested in exploring
• Have a “healthy” test budget to spend on the beta

While there is no hard number that indicates a “healthy” test budget, $500-$1000 in spend per day should get you through the threshold. Also note that some betas have firm restrictions that you must meet to gain access, such as vertical limitations or a minimum spend required. Work with your Account Manager to ensure a mutually beneficial fit.

What if I don’t get a call from a Manager?

Although working with a dedicated Account Manager is beneficial for all the reasons mentioned above, you shouldn’t freak out if you don’t get a call from Google. At the end of the day, there aren’t enough Account Managers to cover the entire playing field of AdWords advertisers.

Good news is, you’re not totally out of luck. Google has a team of Managers that are responsible for handling inbound account inquiries, optimization requests and all of the other things mentioned in this post. You can contact them at 1-866-2Google, but be warned, wait times can creep into the 15-20 minute range during busy times of the day.

Let’s do this

Now that you have a clearer understanding of your relationship between your business, your ads and your Google support team, it’s time to get on the phone and start getting some of those burning questions answered. Remember, as your campaigns grow over time, you want to exhaust Google’s resources to optimize your ad dollars.

If you have stories to share about your AdWords Manager or have questions about advertising with Adwords, feel free to tee me up in the comments below!

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