STUDY: Which Jewelry Brands Scored Socially for Mother’s Day?

Jewelry is a popular gift for Mother’s Day, and social media management platform Falcon Social analyzed the efforts of several luxury jewelry and watch companies leading up to the holiday Sunday.

Falcon Social tracked Bulgari, Cartier, IWC, Michael Kors, Omega, Pandora, Rolex, Tag Heuer and Tiffany & Co., as well as Mother’s Day-related terms including mother, mom and #mothersday. Its findings included:

• The brands analyzed got \"the most traction\" on Twitter, followed by Facebook and Instagram.

• Its shareable Mother’s Day tweets propelled Tiffany to 30.9 percent of Mother’s Day mentions on Twitter.

• Michael Kors tallied 17.4 percent of Mother’s Day mentions on Facebook from owned media and user-generated mentions.

• A television campaign by Pandora helped propel the brand to 48.6 percent of Mother’s Day mentions on Instagram.

Readers: Was jewelry a part of your Mother’s Day?

Image of surprised mother courtesy of Shutterstock.