Ever since Mashable launched its Snapchat account last January, we’ve been doodling, exploring and experimenting with the ephemeral storytelling app.
We joined Snapchat to reach our audience in a new way, but we soon found that it's an extremely powerful tool for delivering visual stories. Snapchat is effective because the sharing process is simple and raw; with an estimated 100 million monthly active users, it has become a major player in the always-evolving world of social media.
We began with a plan to reconstruct content from our site in creative ways, cover live events and provide our followers with concise, original narratives. From tech reviews to longform features, communicating with our audience through Snapchat grew uniquely personal. Read more...
More about Startups, Social Media, Snapchat, and Snapchat Stories
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